MSP Show Speaker Q&A: Mark Copeman
Introducing Mark Copeman, director of Wingman MSP Marketing, who will be taking the to MSP Show stage to deliver the seminar 'How to build a marketing engine for your MSP'.
In the session, Mark will give attendees the instruction manual on how to build a marketing engine for their MSP business.
Find out more about Mark ahead of his seminar at the MSP show on 18 April at 12pm:
How did you get into the profession?
I began in 2010. I launched a business called Customer Thermometer, the world's first one click feedback tool. And whilst we aimed it at marketing agencies originally, we started to see all these MSPs signing. By the time I exited that business in 2018, we had nearly 500 MSPs using the service, which was extraordinary, and they still use it today which is wonderful.
What do you enjoy most about what you do?
We run an MSP marketing agency and are dedicated to helping MSPs start more conversations with prospects. And the thing I love most, is talking to MSPs around the English speaking world. It still blows my mind the way that we're able to work with companies around the globe. I love meeting people in different locations and hearing about their experiences as a business, and seeing how we can potentially help them.
That's what gets me out of bed every morning. I absolutely love what we do.
What advice would you give to someone starting out in this industry?
I think this industry is unique. I've never been part of an industry which is so collaborative. When I see competitive businesses in the same town or city helping each other out, I think it's extraordinary and completely brilliant. So, I would advise people starting out in this industry to go and seek help.
Talk to vendors about the sorts of things that they're doing and what the future holds. Talk to MSPs, join communities, like tech tribe and Reddit and immerse yourself in the industry. The more people you meet, the more helpful it's going to be to you. Having a network around you has never been more important.
What are the key points you'll be covering in your seminar?
I'll be focusing on how to create a marketing engine for your MSP business. And at the heart of that is typically the website, which is the bane of most people's lives.
We know that MSP owners are typically technical, they've come from a technical background and marketing sales is not their forte or something they enjoy doing. So my session will lay out some practical steps for people to evaluate what they're currently doing online, and how they can improve it when they get back to the office. There's so many different techniques that people can use to give themselves a better chance of leads coming through their website.
What are you looking forward to most at the MSP Show?
I am really looking forward to my session as well as meeting both new and old colleagues, whether in the vendor world or the MSP world.
The MSP Show is taking place on the 14-15 May 2025 at ExCeL London. Registration is free, you can book your free ticket here.
Speaker Q&A: Ian Luckett, The MSP Growth Hub
Ian is an international thought leadership speaker, specialising in delivering a variety of motivational and inspiring keynotes to help MSP Businesses scale with confidence.
On day 1 of the MSP Show, Ian will be taking the stage at the MSP Theatre between 12-1pm, to deliver the seminar: How to build a high performing technical team
If you want to build that high performing team to help your MSP get to the next level, then this is a session not to miss.
We chatted with Ian ahead of his seminar to find out more about him and his career:
1. How did you get into the profession?
After a 25-year career in corporate, where I worked in a variety of Senior Leadership Positions, I was fed up with working for someone else. So, I started my Business Coaching consultancy in 2017, and after a few years decided to focus working with Tech Businesses. After a while I ‘collected’ a few MSPs and IT Support Companies and realised that by specialising in the IT Channel, it would help me become a better coach and get people quicker results, as I understand my target audience, their challenges and how to overcome them.
2. What do you enjoy most about what you do?
Changing Peoples Lives - simple as that!
I am so grateful to be working with the people I do. From my Business Partner Stuart Warwick, to the (currently) 50 MSP Businesses that we speak to daily, to all the channel experts who are now my friends. The great part is when we see the personal results. Where many “techy” Business Owners lack the confidence to build and run amazing businesses, we give them the tools and tactics so they can become amazing business leaders as well as run successful MSPs. They build confidence to lead teams, sell their services and be experts in their fields!
When you hear that an MSP has doubled their business in the last 2 years, because of something we have helped them with - it gives you goosebumps! Its great!
3. What advice would you give someone starting out in the industry?
Build a plan on what you want to achieve in your business and personal life, in the next 12 months. Then build a team that will help you achieve that, then break it down into 90-day goals and objectives and be very clear on what the deliverables and outcomes are.
4. What are the key points you’ll be covering in your seminar session?
I am going to discuss how MPSs can build a high performing tech team. Many owners ‘collect’ people and before long, they wake up and have a team. However they may not be aligned with you.
I will be covering the 5 key principles that will turn tech teams into HIGH PERFORMING tech teams.
5. What are you looking forward to the most at the MSP Show?
Meeting up with so many amazing MSPs and giving them the tools to go and be a better version of themselves. If everyone walks away with ONE thing from the event that they can implement, then it has been a massive success for us all. I can’t wait!
Meet Ian at SITS, The Service Desk & IT Support Show, on 17-18th April 2024, ExCeL London. You can now register for your free ticket here.
The MSP Show launches alongside SITS 2024
Diversified Communications is delighted to announce the launch of The MSP Show, a new trade exhibition, dedicated to the rapidly growing Managed Service Provider sector.
The event will launch at ExCeL London on 14-15 May 2025 and will be held alongside the highly successful SITS – Service Desk & IT Support Show. SITS is recognised as the leading event in Europe for IT Service Management, attracting over 3,000 decision makers every Spring.
Dedicated to MSPs who want to provide exceptional service for their customers, the exhibition will include a diverse list of leading MSP suppliers alongside a comprehensive conference programme.
The exhibition will feature key suppliers from the following sectors: Cyber Security, Helpdesk/Service Desk, Cloud hosted telecoms, Business Continuity and Backup, RMM/Endpoint Management, Audit/Data & Analytics, Unified Back up – Communications & Collab, Network Solutions/Infrastructure. Exhibitors include HaloPSA, ThreatLocker, NinjaOne, ConnectWise, Kaseya, Techno Global, Uptime Solutions and Manage Engine.
The seminar programme will be free to attend and offer invaluable training opportunities, inspiration and insight into current technological developments, case studies and real-life business journeys of MSPs.
David Maguire, Group Event Director at show organiser Diversified Communications, commented: “We are incredibly excited to announce the launch of the much-anticipated MSP Show, which is in direct response to requests from the industry. With the sector set to reach USD 283.90 billion in 2023, the timing is perfect for this exciting new launch.
We have been overwhelmed by the enthusiasm from the industry and are confident that the MSP Show will establish itself as the most informative event in the industry calendar.” Michelle Coombs, The Tech Leader Network agrees – “As a previous attendee to SITS, I have always seen the value of this event and have hoped that MSPs would attend. So, the launch of the new MSP Show, taking place alongside SITS, makes complete sense. I will definitely be attending.”
The MSP Show is taking place on the 14-15 May 2025 at ExCeL London.