Safety expert Ardent Group has announced it will officially transition Forman Vehicle Services, its public vehicle specialist division, into the Ardent brand in a relaunch taking place at the Euro Bus Expo in November.

Forman was acquired by Ardent Group in May 2019, providing Forman with the global infrastructure support and bolstered supply chain it needed to grow. Since then, it has operated as a division of Ardent. Now, the two brands will become one, sharing a unified message and voice.

Welcoming the move, Neil Crowther, Managing Director of Ardent, said, “We’re delighted that Forman is formally transitioning and adopting the Ardent brand. The expertise and vehicle safety specialism of Forman’s staff has been a tremendous asset to us since they joined the Ardent family in 2019. We now feel the time is right to unify our brand messages and speak with a single voice.

“As one of the biggest events of its kind in the world, the Euro Bus Expo is the perfect setting for us to launch our integrated brand. We’ll get to combine the strengths of both brand identities and our customers in the bus industry and beyond will get the exceptional service and support that they expect from Ardent going forward.”

Ardent has been renowned as a world leader in industrial fire suppression for decades. Its acquisition of Forman in 2019 allowed it to further develop into a complete safety solutions provider with a diverse product portfolio that offers a wide variety of safety and accessibility systems to a broad range of sectors.

Crowther added, “This strategic move to unify our brands helps us to further develop our global footprint. Ardent is now an international brand that serves many different sectors with various vehicle safety and electronic solutions, and we feel it is only right that we speak with one voice in every market. This will help us better communicate with both new and existing customers, no matter what their needs are or where they are based.

“We now have one voice and one message; ‘We are Ardent and we are First for Safety’. We look forward to sharing this message across the world, and there is no better place to start than at Euro Bus this November.”

Ardent’s leading range of safety solutions for buses and coaches include automatic fire suppression, pedal safety, vehicle diagnostics, and accessibility systems, including an induction loop hearing aid system to ensure hearing aid users can receive important announcements from bus drivers. All of these solutions and more will be exhibited at Ardent’s booth on stand D26, at the Birmingham NEC between 1-3 November.