Samuel Ribeiro is Managing Director of Tower Transit, part of Kelsian Group, and a bus-franchising leader. With over 20 years across transport and finance, he leads the Group’s UK expansion, M&A strategy and regional franchise bids. Samuel has delivered successful regulated operations, from Jersey’s award-winning LibertyBus network to recent Tower Transit franchise awards in Liverpool City Region and West Yorkshire. Additionally, he has advised and financed franchise contracts across Latin America and Sub-Saharan Africa. He combines commercial, operational and transport-finance expertise to build productive authority–operator partnerships, support patronage growth and improve passenger outcomes.