Future-Proofing the Workforce: Who Drives the Coach & Bus in 2030?

The sector’s future depends on the people in it – yet operators face driver shortages, an ageing workforce and growing competition for talent. This panel tackles the workforce challenge head-on: attracting new people in, keeping the good ones, and building a more diverse, resilient workforce for the years ahead. Bringing together perspectives on diversity, the next generation, driver wellbeing and industry policy, it explores how to widen the talent pool, reach people who don’t yet see coach and bus as a career, support wellbeing and retention, and create the pathways the sector needs to thrive. A practical look at what needs to change – and what operators can do now.