Pride and Joy will be presenting a selection of garments for bus drivers that reflect the growing demand for informal uniforms that combine comfort, without compromising on a smart corporate image.

Featuring polo shirts, trousers, gilets and coats, Pride and Joy has road tested its collection, incorporating the latest sustainable fabrics and garment styles, to offer branded uniforms specifically for bus drivers. As a result, Pride and Joy can assist bus companies transition to a modern wardrobe to reflect the new era of bus travel.

“We help our clients deliver the all-important customer-facing essence of their brand values, whether that’s the traditional reassurance of the shirt and tie, or the modern relaxed face of bus transport,” says Jane Byrne of Pride and Joy.

“Modern bus travel has evolved significantly, offering enhanced comfort, efficiency, and accessibility for passengers. Along with the technology and new streamlined interiors, we are looking at what our customers’ human interaction looks like, and how our bus driver uniforms reflect these advancements.” Says Jane.

Pride and Joy’s new uniforms are designed with comfort, practicality, and professionalism in mind, utilising breathable, durable fabrics suitable for long shifts. Features like breathable trousers, ergonomic design, and seasonal variations, lightweight options such as gilets for summer and insulated jackets for winter, ensure that drivers remain comfortable and brand aligned in all conditions.

• Breathable fabrics for all-day comfort
• Sustainable fabrics
• Customised embroidered or printed branding
• Seasonal options with lightweight summer and insulated winter wardrobe items

Pride and Joy puts heritage at the heart of Citylink’s new bus driver wardrobe

Pride and Joy was tasked with reviewing Citylink’s driver and office uniform which consisted of a traditional shirt and tie, black trousers and a black workwear jacket, which wasn’t cohesive and didn’t reflect the brand as well as it could.

For the focal point, Pride and Joy started with a brand-new bespoke tartan tie, working with the brand colours of navy, blue and yellow. A matching tartan scarf, navy dress and cardigan options for office staff and for drivers, a corporate shirt, trousers, jumper or tank top and softshell gilet or jacket. Staff are also given a yellow and blue hi-viz vest and coat to complete the wardrobe.

“Citylink’s uniform is a hybrid wardrobe with corporate garments along with an eye for health and safety with the hi-viz coats and jackets. Introducing new elements like the bespoke tartan tie and scarf adds a modern-day heritage feel.” Says Jane Byrne. “Retaining certain elements such as the traditional shirt and tie felt appropriate for the company’s traditional service values and providing some great layering choices for staff gives them greater autonomy over their uniform.”

Pride and Joy will be presenting its new bus driver uniform collections on stand 348.