MSP 2024 Conference Programme On Demand
Listen to the audio from the MSP 2024 Conference Programme by downloading each session below….
MSP Theatre
PANEL – Unveiling the journey to success: perspectives from MSP owners
Chair: Claire Jenks, Tech Tribe
What does success look like to you? Whether it’s achieving significant turnovers, profitable ventures or prioritising family time and work-life balance, success takes on various forms for MSP owners.
Join us as we hear firsthand experiences from a panel of MSP owners, each at different stages of their journey who will share their individual perspectives on success, unveil the challenges encountered along the way, and offer valuable insights into how they are navigating the MSP journey. Whether you’re embarking on your own MSP venture or seeking inspiration to redefine success, you’ll leave this session with stories and actionable wisdom from those who either have been or are currently on that path.
Growth – It’s more than Sales – retaining clients/ amazing service
Michelle Coombs, The Tech Leader Network
In the competitive world of IT Managed Service Providers, securing new clients is a significant achievement. But what comes next is equally, if not more, important. Once you’ve won those deals and successfully onboarded your new customers, the key to long-term success is keeping them satisfied. Customer retention and profitability are directly linked to delivering exceptional services.
In this session, we will delve into the strategies that MSPs can employ to fine-tune their service delivery, ensuring their clients are not just satisfied but delighted. We’ll explore the importance of delivering services that go above and beyond expectations, making customers happy and loyal.
How to build a high performing technical team
Ian Luckett, The MSP Growth Hub
At this session, Ian will share with you the 5 key principles to help you turn your technical team into a high performing, aligned and engaged team.
Many MSPs simply recruit more people when they get busy and overlook the fact that their existing teams don’t take responsibility, work to their standards or think for themselves. This impacts efficiency, capacity and ultimately profitability.
Instead, if you understand how to align, engage and motivate your people then, all of a sudden, life gets easier!
If you want to build that High Performing team to help your MSP get to the next level, then don’t want miss this session!
Helpdesk Horizons: The Four Pillars to AI Implementation
Jason Kemsley, uptime
“Helpdesk Horizons: The Four Pillars to AI Implementation” offers a structured guide to successfully integrating AI into helpdesk operations. Explore the crucial pillars, empowering decision-makers to navigate the complexities of Intellectual Property or 3rd Party Tools. Gain insights into valuation changes, shaping strategic conversations. The journey doesn’t end at implementation; embrace continuous evolution through the Clean and Optimise strategy. Join the transformative journey and ensure your helpdesk not only adapts but thrives.
Panel discussion: What is causing MSPs to thrive now and beyond
Chair: Bradley Munday, uptime
It’s dangerous to go alone! Take this: growing your MSP by offering Co-Managed IT Services
Dan Scott, ConnectWise
We all want to grow our businesses and find new clients that we can help achieve their goals and find success together, but who ever said you had to be the only person in the room that speaks tech?
In this session, we unpack the world of Co-Managed IT, and how your business can not only survive in the co-managed market but thrive, by expanding your offerings to become a true partner to in-house technology teams and make them confident that it’s dangerous to go alone.. but with you at their side, they can be truly successful.
Where lead-gen organisations are ripping them off.
What is the best approach.
From Scarcity to Abundance: Navigating the New SEO Landscape for MSPs
Scott Millar, IT Rockstars
In a world that often feels confined by scarcity, we’re reminded of the boundless opportunities at our fingertips. This presentation delves into the transformative mindset shift from scarcity to abundance, using SEO’s evolution for MSPs post-pandemic as a prime example. Explore how the digital landscape has been democratized, offering MSPs unprecedented potential to scale both nationally and internationally.
MSP Theatre
Selling Cyber Security: What’s the Secret Sauce?
Hannah Lloyd, inSOC Inc
Security can be complicated, especially when educating your clients and encouraging them to invest in an effective program. In this session, we will remove the buzzwords and the complexity of building a profitable and process driven package, whilst drilling down into typical client pain points, buying triggers and how to protect your business as the MSP.
We will use feedback from MSPs who have tried, tested and succeeded in selling to clients of different sizes, and focus how objections can be overcome, processes can be finessed, and margins increased whilst controlling your burden rate in a completely vendor neutral session.
Unlocking Business Growth in 2024
Greg Jones, IT Complete – The Kaseya Platform
Join us for a fast-paced session as Greg Jones, Vice President of Business Development in EMEA for Kaseya will give an update and overview of the everchanging & evolving MSP landscape! He will also be highlighting what MSPs should be focusing on for growth in 2024 and how the evolving threat landscape is helping MSPs grow monthly recurring revenue.
How to build a marketing engine for your MSP
Mark Copeman, Wingman MSP Marketing
Mark speaks to dozens of MSPs around the world each month. The majority have built their businesses entirely on referrals.As he will explain, relying on solely on referral marketing is not a sustainable way of growing a business.
In this session, Mark will give you the instruction manual on how to build a marketing engine for your MSP business.
You’ll walk away with a ton of notes, but he will only let you into the session if you promise to take action when you get back to the office …
MSP Valuations & the importance of Management Accounts
Daniel Welling, MSP Finance Team
Adam Morris, MSP Finance Team
An overview of valuation methods for MSPs including examples and the implication of attributes of the business on deal process and profile. This session explores the connection between management accounts, chart of accounts structure, the importance on valuations and completing a sale from establishing and maintaining a mature approach to MSP financial management, years ahead of an exit.
PANEL – Diversity in our workplace
Chair: Estelle Johannes, CompTIA
In this engaging chat, we’ll dive into the current state of diversity in our workplaces. We’ll explore the key factors that help build a strong, diverse workforce and highlight why this is more crucial now than ever. Join us as a panel of industry leaders share their personal experiences and leave us with practical, insightful takeaways that we can apply in our own spaces.
Spent £30,000 and not a lead in sight
Paul Lloyd, Sellerly
The biggest challenge that faces the MSP is winning new accounts and growing their business. This is while spending a fortune on lead generation and Google Mystery.
I will explain and demonstrate the following:
Why current lead generation doesn’t work and what needs to be done to correct it.
Where lead-gen organisations are ripping them off.
What is the best approach.