Written by Laura Krausmann
Tell us a bit about your company:
The founding of our company in 2008 is closely tied to the personal history of us, Silke and Stephan Becker. Silke grew up in a family of health food retailers, which fostered her deep connection to organic cosmetics. Meanwhile, Stephan, who was part of the management of a conventional cosmetics company, saw the potential to change the cosmetics industry for the better. At the time, our daughter Marie, who now works with us, was just reaching an age where cosmetics were becoming more important. Recognising the lack of affordable, certified organic cosmetics in the entry-level market, we decided to fill this gap.
Since launching our first brand “benecos” in 2010, we have continuously reinvented ourselves, staying true to our mission of offering high-quality, affordable natural cosmetics.
Today, our product range spans a wide variety of colour cosmetics — from mascara and sustainable, refillable palettes to powders and other products— certified, PETA-approved and mostly vegan.
We’ve also expanded into skincare with two lines: benecosBIO, known for its original slogans, unique design, diverse fragrances, and sustainable packaging, and benecos Natural Basics, which stands out with its affordable prices for everyday natural products.
Clean, honest, sustainable! With our second brand GRN [GREEN], we take organic cosmetics to a new level. GRN offers tailored care lines for different skin and hair needs, plus an exclusive colour cosmetics range for a flawless makeup look—clean, without compromises, organic cosmetics.
Tell us about your latest product(s), promotions or launches visitors can hope to see on your stand.
We’re excited to showcase our brandnew Multi Sticks, versatile products for eyes, lips, and cheeks. We’re also re-introducing our sustainable paper palettes, the Beauty ID, that is expertly curated for warm or cool skin tones or that can be customised to individual preferences.
Additionally, we’ll present our six new shower gels and shampoos in eco-friendly 950 ml family-size packaging, ensuring COSMOS ORGANIC-certified quality for the whole family.*
* For children aged 3 and over
Why is exhibiting at the show an unmissable opportunity for you?
The Scandinavian region, with its high aesthetic standards, offers a unique opportunity to present our high-quality, well-designed products. We look forward to establishing connections and positioning ourselves in this exciting new market segment.
Meet benecos on stand C96.