Showcasing hundreds of certified organic products from around the world, the Nordic Organic Food Fair is returning to MalmöMässan, Sweden, on 13-14 November, with a compelling two-day showcase for the organic industry.
Organic is still steadily rising. According to EkoWeb, the Swedish market for organic food grew by just over SEK 1 billion (€97m) to SEK 28.8 billion (€2.80bn) – an increase of 4%. Organic sales in the market-leading region of Denmark rose by 14% in 2018, and it is reported that 51.4% of Danes buy organic food every single week[1].
The region’s leading organic trade fair, co-located with Eco Life Scandinavia, will welcome thousands of senior buyers, retailers, and managers – from supermarkets, health stores, pharmacy chains, wholesalers, distributors and public kitchens – looking for the next wave of organic baked goods, chilled/frozen produce, confectionery, snacks, tea, coffee, grocery items, deli and speciality foods.
“Visiting the Nordic Organic Food Fair is very inspiring. I knew already that there are a lot of organic and certified products out there, but after visiting the fair I feel strongly that there are no limits to what can be produced. It’s possible to contribute to a better planet and do really good business at the same time, which is good for man, animals and the environment,” says Cecilia Hornö Eriksen, quality development at Coop, Sweden.
Scandinavia’s local innovation
With the interest in ‘buying local’ showing significant importance in the region, Scandinavian organic products continue to see strong growth. For attendees looking for new home-grown brands, the show will once again host pavilions from Finland, Business Sweden, and Organic Denmark – featuring the sights, sounds, and aromas of what Scandinavian food has to offer.
“Nordic Organic Food Fair is always an unmissable event for us, as Sweden is our second largest market for organic and so it’s important to keep this relationship with our key buyers in the region,” says Organic Denmark’s international market director Pernille Bundgård.
“The Organic Denmark pavilion will feature a selection of organic products like fresh cold juices, vegan ‘like-meat’ products, organic baby foods, and much more. Denmark has the highest food safety regulations in Europe, and the unique government-certified Ø-label has been very important for the widespread success of organic Danish food products. This state-controlled certification ensures that Danish products are safe, innovative, and to the highest organic standards – from farm to fork – in comparison to the rest of the world,” she says.
WellAware, Asiros Nordic, The Protein Kitchen, Natessen, Artisan Raw Bakery Stockholm, Helsinki Heaven, Cofradex, and the Liquid Fruit Company are a few Nordic brands returning to the show. And Nøtteblanderen, Mill & Mortar, and Nuts i Sverige are new for 2019. For even more new products, head to the ‘Innovation from Scandinavia’ zone displaying the latest brands and start-ups to hit the Scandinavian market – True Gum, Spices Chef, Pods of Beans, and Olivias Tryllesalve are already confirmed.
Organic from around the world
Buyers can also get a taste of what the world has to offer by visiting the show’s range of regional and international pavilions – including brands from Enterprise Greece, ICEX Spain, Advantage Austria, South Korea, IDM Südtirol (Italy), Estonia, Castilla y Leon (Spain), Portugal, Latvia, and Poland.
International companies returning to the show for 2019 include: UK brands Teapigs, Follow Your Heart, Heath & Heather, English Tea Shop; German brands Fuxbau Ginmanufaktur, Berief Food, TOPAS, Voelkel; and Global Organics and Do It from Holland. New companies displaying their offerings around the world include: Balviten, Colorexa, Sonnenmulde Bioweine, and Haco – with many more yet to be confirmed.
The initial exhibitor list is now available to view at www.nordicorganicexpo.com/exhibitor-list.
New products
The 2019 show is already shaping up to be an exciting year for new product launches. A few confirmed exhibitors have started sharing details of what’s new from them (with many products launching officially to the Scandinavian trade at the show). Here’s some of the highlights:
– Obsthof Retter is launching its organic elixirs in Curcuma and Ginger
– Puljong is showcasing its organic bone broths, made with high nutritional value and a lower impact on the environment
– Sonnentor Kräuterhandels is promoting its new Gingerbread Time Tea and Cinnamon Magic Tea, ideal flavours for Christmas
– Agriblea di Agosta Giorgio is launching ‘Ciappa Soft’, organic sun-dried tomatoes in a fully compostable four-colour bag
– Germinal Italia is showcasing BioJunior, a range of organic biscuits, pastas, bars and sauces formulated to meet the nutritional needs of early childhood
– Mélio is promoting its organic honey water for the first time at the show
– Aldka Farm is launching its fresh dates ranging from Medjool, Seqee, Sukary and Wanan
– Vamvalis Foods is launching Terrabites, sesame square snacks made with natural ingredients
– Ioannis Kourikos is promoting its Greek mountain tea, produced from organic harvests of Siferitis varieties without added flavourings
– Choco Group is launching its Mulate organic chocolate spreads
– Bio Austria Marketing is promoting Vienna’s organic seasoning The WienerWürze, an all-natural brewed seasoning, containing only four ingredients: lupine, oat, salt and water
Debating the future of organic
As well as discovering the latest products, the Organic Theatre will offer an invaluable opportunity to hear expert insights, business strategies and advice from some of the biggest names in the business. Renowned for touching upon relevant subjects facing the organic food sector today, topics over the years have included: global sustainable development, food waste, organic policy, packaging, animal welfare, consumer trends, food origin and preparation, disrupting the grocery oligopoly, and green harvesting.
Speakers confirmed for 2019 include: Tomi Sirén (Arla Finland), Johannes Cullberg (Paradiset), Iveta Kovicova (Ecovia Intelligence), Jim Manson (Natural Products Global), Mie Nordly (Dansk Vegetar Forening), Daniel Tadic (Holland & Barrett Sweden), and a Beyond GM panel debate.
“I love the Nordic Organic Food Fair. It has a great vibe and it feels like a very engaged and well-informed community. Scandinavia also has a very distinctive organic offering, and it’s great to meet the people behind the products and brands at the show,” says regular speaker and Natural Products Global’s editor Jim Manson.
Further session details and timings will be announced later this month.
Free registration is now open
The Nordic Organic Food Fair and Eco Life Scandinavia will return to Malmö, Sweden, on Wednesday and Thursday 13-14 November. For more information and to register for a free trade ticket, please visit www.ecolifeshow.com or www.nordicorganicfoodfair.com and use priority code PR123 (direct link: https://eventdata.uk/Forms/Form.aspx?FormRef=EcoB9Visitor&TrackingCode=PR123)
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Media enquiries & press pass requests to:
Apply for press passes here: https://eventdata.uk/Press/EcoLife_NordicOrganicFoodFair2019.aspx
Sharna Waid, PR Manager
t: +44 (0)1273 645144
e: [email protected]
Website: www.divcom.co.ukTwitter: www.twitter.com/DiversifiedUK
Exhibitor enquiries to:
Melina Viking, Event Manger
t: +44 (0)1273 645141
e: [email protected]
Website: www.ecolifeshow.com and www.nordicorganicexpo.com
Twitter: www.twitter.com/EcoLifeScandi & www.twitter.com/NordicOrganic
LinkedIn: www.linkedin.com/showcase/ecolifeshow
Notes:
High resolution photographs and logos are available to download here: www.ecolifeshow.com/press-releases/show-news.
Diversified Communications UK (Diversified UK) is a fast-growing trade event organiser and publisher based in Brighton, Peterborough, Nailsworth and London. Diversified UK’s natural and organic portfolio includes Eco Life Scandinavia in Malmö, Sweden; Nordic Organic Food Fair in Malmö, Sweden; Eco Living Iberia in Madrid, Spain (new for 2019); Organic Food Iberia in Madrid, Spain (new for 2019); Natural & Organic Products Europe; Natural and Organic Awards; Natural Products News; and NaturalProductsGlobal.com. For more information, visit: www.divcom.co.uk.
Diversified UK is part of Diversified Communications, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities and digital and print publications. As producers of these market-leading products Diversified Communications connects, educates and strengthens business communities in over 15 industries including: food and beverage, healthcare, natural and organic, business management and technology. Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business. For more information, visit: www.divcom.com.
[1] source: https://www.naturalproductsglobal.com/europe/swedish-organic-market-growth-slows-sharply-as-shoppers-switch-focus-to-other-ethical-labels/