The Natural Beauty Show is set to take place at its new venue Kistamässan, Stockholm on 9-10 October, offering a groundbreaking platform for retailers, spas, salons and beauty professionals to connect, explore trends, and source innovative beauty products.  

Occurring in tandem with the European Natural Beauty Awards Gala, both events will bring together a whole range of important beauty professionals to Stockholm for the first time in two exciting celebrations for the industry.  

With hundreds of exhibitors showcasing their offerings, the Natural Beauty Show promises a diverse range of products for retailers and beauty professionals to explore. Event Director, Melina Viking, expressed her enthusiasm for the upcoming show, stating, “We have some exciting new features this year, including our biggest ever start-up area and our new Nordic Trends Pavilion, plus MyCare’s pitch to the buyer session. Make sure to register for free today to not miss out on this exceptional industry event!” 

The show will host a rich assortment of brands, both local and international, from Scandinavia, the UK, USA, and Europe. Exhibitors include notable names such as Hipi Faible, Green Etiq DK, Reused/Remade, Laboratoire Haut Gala, pRir Iceland, LOV Organic, Cockare, Aho Botanicals, MERCI BAO, ODYSKIN, Tervix, Hemptouch, Loviderm, Sisters Republic, Aviela – and many more.   

Show Highlights  

One of the highlights of the event will be the ‘Pitch to the Buyer’ session by MyCare Nordics, offering a live platform for selected companies to pitch their products directly to MyCare buyers.  

Providing a life-changing opportunity for businesses to grow, MyCare Nordic is a distributor and wholesaler specialising in health food, supplements, and natural beauty products throughout the Nordic region. MyCare have an extensive distribution network with over 1,500 retailers, including health stores, e-tailers, pharmacies, and department stores. Their operations span multiple countries – with close partnerships with Good Life Norway and Adelphos Healthcare in Denmark. 

Additionally, the show will feature an influencer programme sponsored by NaturligtSnygg and Ekoappen, connecting influencers with sustainable beauty brands. Event Director Melina Viking emphasized the importance of partnerships in making the event successful, stating, “Our show wouldn’t be possible without our wonderful partnerships. We’re thrilled to partner with NaturligtSnygg and Ekoappen for the first time, promoting the importance of green beauty and providing a unique platform for influencers in the industry.” 

Beauty Seminars  

Attendees can look forward to a full seminar programme at the Beauty Bar, featuring insightful discussions on sustainable beauty, natural ingredients, consumer trends, and more. Some sessions confirmed include: 

  • New Priorities for EU Institutions in Green Transition Regulation: Updates on Outcomes, Green Claims, ESPR, and PPWR
  • The Green Beauty Revolution: Trends Driving Sustainability in Cosmetics
  • Navigating Green Beauty: Trends, Certifications, and Communication Strategies
  • Tony Irving: A Better Me
  • Beauty Editor’s Picks
  • The Nordic & Global Market for Natural & Organic Cosmetics
  • Osminkade sanningen: Miljögifter och cancer

More information and full session details will be available soon.  

European Natural Beauty Awards 2024  

The European Natural Beauty Awards is a recognition and promotion program and an industry event for the natural beauty sector. Each year, the awards celebrate the best natural cosmetics products as well as industry professionals in Europe who have significantly contributed to the growth of the sector.  The first in-person gala will take place on 9 October in Stockholm.  

Full details will be announced soon.  

Register for a FREE trade ticket  

Don’t miss the chance to be a part of the Natural Beauty & Health Show at Kistamässan, Stockholm on 9-10 October. The show will co-locate with the Nordic Organic Food Fair & The Good Food Fair.  Register for a free trade ticket at www.nordicorganicexpo.com.