The Nordic regions trade fair for natural and organic products has announced an exciting partnership with online beauty retailer NaturligtSnygg and e-magazine Ekoappen. With a shared vision to promote the importance of natural beauty, health and sustainable living, this collaboration will bring together key players in the sustainable trade industry to Stockholm on 9-10 October.
NaturligtSnygg launched in 2009 as a content platform for natural and organic beauty products. In 2014, they launched a webshop for carefully selected organic beauty brands. And Ekoappen is an e-magazine and membership-based community for natural health and sustainable lifestyle.
NaturligtSnygg and Ekoappen will sponsor the Natural Beauty & Health Show’s unique beauty influencer programme, which helps to connect natural, organic, and sustainable beauty brands with influencers across Scandinavia. Taking place on 9 October in the Beauty Bar during the show, the programme gives beauty influencers the opportunity to gain access to the best green beauty and health brands on the market (before anyone else).
Event Director Melina Viking says: “Our show wouldn’t be possible without our wonderful partnerships, which is why we’re thrilled to partner with NaturligtSnygg and Ekoappen for the first time. We both have a shared mission to promote the importance of green beauty to influential figures over mainstream beauty brands, and so our influencer programme is the perfect platform to do this. Stockholm will be the epicentre of natural beauty on 9-10 October, and anyone working within the industry should not miss it!”
The expo has quickly established itself as the annual meeting place for the natural beauty and health industry, and for the first time is taking place in Sweden’s capital of Stockholm. As well as retailers and distributors, the Natural Beauty & Health Show (previously Eco Living Scandinavia) is a key draw for influential beauty creators who want to meet brand owners and create lasting media partnerships. The show annually attracts influential press members from magazines including Scandinavian Mind, Hälsa, Elle, Kosmetikk, and more.
To apply for the 2024 influencer programme sponsored by NaturligtSnygg and Ekoappen, please visit www.nordicorganicexpo.com/influencer-programme-2.
Registration opens soon
The Natural Beauty & Health Show (co-located with Nordic Organic Food Fair) is the Nordic regions trade expo for natural and organic beauty and health products for retailers and trade professionals. The expo will take place at Kistamässan, Stockholm on 9-10 October. For more information, please visit www.nordicorganicexpo.com.
ENDS
Notes:
Diversified Communications UK Ltd (Diversified UK) is a fast-growing trade event organiser and publisher based in Brighton. Diversified UK’s portfolio includes Natural & Organic Products Europe; Eco Living Scandinavia & Nordic Organic Food Fair in Malmö, Sweden; Organic Food Iberia & Eco Living Iberia in Madrid, Spain; Natural Products News; Natural Products Global; Natural & Organic Awards Europe; Casual Dining; Casual Dining Restaurant & Pub Awards; lunch! and others. For more information, visit: www.divcom.co.uk.
About NaturligtSnygg: Now part of Online Health Group, NaturligtSnygg launched in 2009 as a content platform for natural and organic beauty products. In 2014, they launched a webshop for carefully selected organic beauty brands. Today, they offer consumers over 3000 different beauty products within natural and organic, delivered straight to their door. As well as products, consumers can read product reviews, blogs, news and inspiration on the platform.
About Ekoappen: Ekoappen is an e-magazine and membership-based community for natural health and sustainable lifestyle. Via their website, mobile app, newsletter and social media, they share knowledge and inspiration for a healthy and sustainable lifestyle. Ekoappen was acquired by Online Health Group AB in the autumn of 2023.
About OHG AB: Online Health Group AB aims to make healthy, organic and sustainable products more readily available to a targeted audience. By acquiring and launching new platforms, they aim to build and strengthen a plethora of online stores, brands and platforms.