The Nordic region’s leading trade event for sustainable products, Natural Beauty & Health Show , is set to host a range of inspiring talks and insightful panel discussions when it returns to at MalmöMässan, Sweden on 16-17 November.
The packed two-day seminar programme will provide a unique opportunity for visiting buyers and retailers to gain exclusive industry insights, hear advice from opinion formers and discover opportunities for future growth in Scandinavia. Crucial topics up for discussion include a circular community, communicating sustainability, dairy alternatives, foodservice and sustainability, mass market consumption and more.
Highlights include:
Transferring ingredients and materials: Welcome to the circular economy
Sharing examples and success stories picked up from Natexpo Lyon and SIAL Paris 2022, Claudia Vasquez, Origenal Story will discuss how fruit, veg and plant derivatives are being used as ingredients to produce new materials for new sectors that go beyond food: cosmetics, fabrics, fashion, textile, building sectors.
The Rise of Dairy Alternatives
Benefitting from the pant-based trend, dairy alternatives in Western Europe continue to show strong potential. Ekaterina Tretyakova from Euromonitor International will take to the stage on 16 November at 2pm to discuss the main trends, drivers and innovations, as well as the opportunities they create for the players in the dairy alternatives market.
Sustainability quantified: Choosing and communicating the right claims to the right audience
With the sustainability movement going mainstream worldwide, and especially in Scandinavia, the market is getting crowded. To succeed and stand out, companies must take a much more measured, tactical approach. Whether it’s ingredients, production or packaging, using and communicating the right message is crucial. Povilas Sugintas from Euromonitor International will advocate for a data-driven approach, something that is now possible due to the rise of e-commerce.
Reuse, Recycle & Resell: How do we create a circular community? (Panel)
Arash Sabet, Founder & CEO Of Simply No Waste; Jeroen Thijssen, Co-Founder/CEO Of Saveabl.Se; Sharla Halvorson, Head of Sustainability at Ingka Centres will discuss how we reuse, recycle and resell to create a circular community.
Foodservice: Organics, sustainability & first movers’ wishes for the future?
Anders Nicolajsen, Landbrug & Fødevarer will present data from a new report on this Danish market. The report is on foodservice decision-makers’ choice criteria and attitudes towards organics and sustainability. Gain more knowledge on trends in foodservice after corona and what the first movers want for the future of organics and sustainability.
How to break into the mass market: Triggers and barriers
A frequent question from health and sustainable brands is how to break through the barriers to reaching mass market consumers. The Healthy Marketing Team (HMT) conducted research into mass market consumer motivations and drivers in cooperation with Lund University, Sweden and the international Master Course in Applied Cultural Analysis (MACA). In this session Ida Mao from the HMT will be going through research findings and revealing the triggers and barriers for mass market entry.
To view the full schedule, please visit www.nordicorganicexpo.com/seminars/.
500 exhibitors
Celebrating its 10-year anniversary, the leading business trade fair for natural and organic products is open to buyers, retailers, pharmacy chains, wholesalers, distributors and supermarkets across Scandinavia. Those looking for the latest trend-setting brands in the world of natural health, sustainability, green beauty and plant-based can discover over 500 brands across three feature areas (Plant Based Show, Natural Beauty Show and Natural Health Show) – plus the co-located Nordic Organic Food Fair.
To register for a free trade ticket, please visit www.nordicorganicexpo.com.