The Natural Beauty Show is thrilled to announce its upcoming trade show taking place at MalmöMässan, Sweden on 15-16 November. With a focus on showcasing the best choice of organic, vegan, and sustainable skincare, makeup, and personal care products, this event is a must-attend for retailers and beauty professionals in Scandinavia. 

Attendees will have the opportunity to discover cutting-edge beauty solutions that promote natural ingredients, cruelty-free practices, and sustainability. From skincare products to makeup, hair care, and personal care items, the Natural Beauty Show will showcase the best brands and provide a perfect setting for professionals to establish new partnerships and expand their networks. 

“We are delighted to host the Natural Beauty Show, and we believe it will be an exceptional gathering for beauty professionals and retailers alike,” said Melina Viking, Event Director. “This event aims to connect individuals who share a passion for organic, vegan, and sustainable beauty, while providing valuable insights and opportunities to discover new and exciting products.” 

The rise of Nordic Beauty   

Internationally, The Nordic Beauty trend continues to evolve. Nordic beauty that takes inspiration from the natural, indigenous ingredients found in Scandinavian countries. It is defined also by Nordic cultures’ well-known affinity to healthy living, nature and minimalist, and thoughtful design. 

For the very best in Nordic Beauty, visitors can explore ranges from Divinecare AB (stand SU-10), Nativis LR International AB (stand SU-14), Gumpearl (stand SU-19), I’M Nordic Eco Cosmetics (stand SU-18), Oquist(stand L48), Lantz CPH (stand L46), Maria Åkerberg (stand M48), Scandsea (stand L34), Scandinavian Seaweed Company A.B – and more.  

As well as home-grown companies, the show has a range of international brands on pavilions from Poland, Korea, and Greece.   

In addition to the extensive display of products, the Natural Beauty Show will feature insightful seminars, engaging panel discussions, a private influencer event and live demonstrations. Industry experts and influencers will share their expertise, discussing topics such as the future of sustainable beauty, the importance of clean beauty, and the latest consumer trends. Previous speakers have included Natrue, ECOCERT, NOC Sweden, Givaudan Active Beauty, Aftonbladet, Nordic Natural Beauty Awards – and others. 

Nominations open for Who’s Who in Green Beauty  

Nominations for the Who’s Who in Green Beauty awards are now open (in partnership with NOC Sweden). This annual initiative recognises the industry’s most talented individuals that champion green beauty, and are open to independent retailers, brand owners, product developers, journalists, influencers and bloggers. Last year’s winners included Carina Swartz, CEO, Rosenserien & Deputy Chairman of the NOC Sweden Board, Agneta Elmegård, Beauty Editor, Aftonbladet, and Hannah Sjöström, Author & Journalist, Naturligt Snygg.  

The winners will be announced and celebrated at the Natural Beauty Show, part of Natural Beauty & Health Show . For more information and to submit a nomination, please visit www.nordicorganicexpo.com/whos-who-in-green-beauty 

Free registration open  

Natural Beauty Show, part of Natural Beauty & Health Show returns to MalmöMässan on 15-16 November. It will feature the very best choice of green beauty, personal care and eco living products for trade professionals to explore. To register for a free trade ticket, please visit www.nordicorganicexpo.com/natural-beauty-show  

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