Many claim the CMDB (Configuration Management Database) is dead. In reality the CMDB could not be more important today than ever before. The rise of hybrid environments and the complexities they introduce requires a single source of truth that IT teams and systems, such as IT Service Management platforms can collaboratively rely on with confidence. The presentation will discuss some of the complexities of today’s CDMB, and introduce new concepts and ways in establishing the next generation of the CMDB. The content comes from dozens of end user interviews and analyst reports. Users will walk away with concepts that they can implement immediately.