The first Australian edition of Diversified Business Communication’s highly successful trade show lunch!, took place at the Royal Hall of Industries in Sydney last week. The event attracted around 120 exhibitors and an impressive audience of 3,674 trade buyers, significantly exceeding the expectations of both organisers and exhibitors alike; with many exhibitors commenting that the unique positioning of the event had succeeded in delivering otherwise hard to reach buyers.
Sophia Burton, exhibition manager of lunch! Australia, said: “The success of lunch! was the result of a very compelling concept combined with a consistent and powerful marketing message. The launch has followed the successful, multi-award winning format developed over the past few years at the original London event and it was a huge success!”
lunch! UK won the prestigious Association of Event Organisers (AEO) Trade Exhibition Show of the Year (under 2,000 sqm) Award in 2010 and 2011, and the AEO Marketing Campaign of the Year in 2012. The fifth anniversary edition of lunch! takes place next month at the Business Design Centre in Islington, London, on the 20-21 September. Dates for lunch! Sydney 2013 will be announced shortly.
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Media enquiries & lunch! UK press pass requests to:
Emma-Louise Jones, PR Manager
t: +44 (0)1273 645134 e: [email protected]
http://www.divcom.co.uk
http://www.twitter.com/DiversifiedUK
lunch! UK exhibitor enquiries to:
Chris Brazier, Event Manager
t: +44 (0)1273 645123 e: [email protected]
Website: http://www.lunchshow.co.uk
LinkedIn: http://www.linkedin.com/groups?gid=3143327&mostPopular=&trk=tyah
Twitter: http://twitter.com/lunchexhibition
Facebook: http://www.facebook.com/pages/lunch/106355532742317
Notes:
Diversified Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton. In addition to lunch!, Diversified UK’s portfolio includes Natural & Organic Products Europe, Natural Products Scandinavia, The Service Desk & IT Support Show (SITS), camexpo, office*, Natural Products magazine and the Natural Beauty Yearbook.
Diversified UK is part of Diversified Communications, a leading international media company with a successful portfolio of sector leading exhibition, conferences, publications and websites. The company’s headquarters are in Portland, Maine, USA, and it has divisions in the Western U.S., Australia, Canada, Hong Kong, India and the United Kingdom.