Introducing Mark Copeman, director of Wingman MSP Marketing, who will be taking the to MSP Show stage to deliver the seminar ‘How to build a marketing engine for your MSP’.
In the session, Mark will give attendees the instruction manual on how to build a marketing engine for their MSP business.

Find out more about Mark ahead of his seminar at the MSP show on 18 April at 12pm: 

How did you get into the profession?

I began in 2010. I launched a business called Customer Thermometer, the world’s first one click feedback tool. And whilst we aimed it at marketing agencies originally, we started to see all these MSPs signing. By the time I exited that business in 2018, we had nearly 500 MSPs using the service, which was extraordinary, and they still use it today which is wonderful.

What do you enjoy most about what you do?

We run an MSP marketing agency and are dedicated to helping MSPs start more conversations with prospects. And the thing I love most, is talking to MSPs around the English speaking world. It still blows my mind the way that we’re able to work with companies around the globe. I love meeting people in different locations and hearing about their experiences as a business, and seeing how we can potentially help them.

That’s what gets me out of bed every morning. I absolutely love what we do.

What advice would you give to someone starting out in this industry?

I think this industry is unique. I’ve never been part of an industry which is so collaborative. When I see competitive businesses in the same town or city helping each other out, I think it’s extraordinary and completely brilliant. So, I would advise people starting out in this industry to go and seek help.

Talk to vendors about the sorts of things that they’re doing and what the future holds. Talk to MSPs, join communities, like tech tribe and Reddit and immerse yourself in the industry. The more people you meet, the more helpful it’s going to be to you. Having a network around you has never been more important.

What are the key points you’ll be covering in your seminar?

I’ll be focusing on how to create a marketing engine for your MSP business. And at the heart of that is typically the website, which is the bane of most people’s lives.

We know that MSP owners are typically technical, they’ve come from a technical background and marketing sales is not their forte or something they enjoy doing. So my session will lay out some practical steps for people to evaluate what they’re currently doing online, and how they can improve it when they get back to the office. There’s so many different techniques that people can use to give themselves a better chance of  leads coming through their website.

What are you looking forward to most at the MSP Show?

I am really looking forward to my session as well as meeting both new and old colleagues, whether in the vendor world or the MSP world.

The MSP Show is taking place on the 14-15 May 2025 at ExCeL London. Registration is free, you can book your free ticket here.