Selling Cyber Security: What’s the Secret Sauce?

Security can be complicated, especially when educating your clients and encouraging them to invest in an effective program. In this session, we will remove the buzzwords and the complexity of building a profitable and process driven package, whilst drilling down into typical client pain points, buying triggers and how to protect your business as the MSP.
We will use feedback from MSPs who have tried, tested and succeeded in selling to clients of different sizes, and focus how objections can be overcome, processes can be finessed, and margins increased whilst controlling your burden rate in a completely vendor neutral session.