Natural Beauty & Health Show reveals beauty speaker programme
The Natural Beauty & Health Show will open its doors in Stockholm on 9-10 October to thousands of retailers, distributors, and beauty professionals. The unmissable trade show for the latest products, innovation and insights has revealed its exciting beauty speaker programme for 2024.
Topics such a sustainable beauty trends, certifications, greenwashing, global market insights and more will be discussed across the two days in its dedicated beauty theatre – The Beauty Bar.
Renowned for featuring the best in the business, experts from NATRUE, Ecovia Intelligence, Aftonbladet, NOC Sweden, MyCare Nordic AB, Euromonitor International, Scandinavian Mind (and more) have been confirmed to speak.
For learning about the latest green beauty trends, visitors should attend:
- The Green Beauty: Trends Driving Sustainability in Cosmetics – Viktoria Potko, Certification Manager, NATRUE (9 Oct – 15:00 – 15:30).
Attendees will gain insights into the latest advancements in sustainable beauty, including the rise of natural and organic cosmetics formulations, the impact of biotechnology in creating environmentally friendly alternatives, and the role of circular economy principles in reducing waste.
- Navigating Green Beauty: Trends, Certifications, and Communication Strategies (Panel, 10 Oct – 10:30 – 11:15) – Macha Chibani (COO, European Natural Beauty Awards); Dr Mark Smith (Director General, NATRUE); Maria Åkerberg (CEO and founder, MARIA ÅKERBERG); Povilas Sungintas (Senior Consultant, Euromonitor International).
Learn about the standards shaping the industry, how to ensure your products meet high sustainability criteria, and best practices for communicating your green beauty commitments to consumers.
- How to win the Nordic Natural Market – Trends, Data & Market Insights – Lillemor Svensson (Grundare/Delägare, Nordic Natural Beauty Distribution AB), Henrik Olteng (Vice chairman & founder, NOC Sweden) (9 Oct – 13:45- 14.30).
This session will explore the following questions: What are the characteristics of the Swedish and Nordic Natural Beauty markets and how do you as a brand succeed in this environment? How are natural beauty brands performing in the Swedish market and how will the market develop in the coming years?
Lastly, don’t miss an exciting panel with various respected beauty editors, who’ll be talking about their favourite products they found on the show floor, as well as the biggest current and up-and-coming trends in natural beauty:
Beauty Editor’s Picks – Agneta Elmegård (Beauty Editor, Aftonbladet Livsstil); Johan Magnusson (Senior Digital Editor, Scandinavian MIND); and Susanne Hovenäs (Beauty Editor, Tidningen Hälsa).
For updates on green claims and greenwashing, these are a few must-attends.
- New Priorities for EU Institutions in Green Transition: Updates on Green Claims, ESPR, and PPWR – Dr Mark Smith, Director General, NATRUE ( 9 Oct – 13:00 – 13:30)
- Expose greenwashing in the natural cosmetics market – Dominika Cherik, Lawyer, influencer and expert in natural cosmetics (9 Oct 16:00 – 16:30).
Lastly, to find out about the latest products, retailers and beauty professionals should attend the LIVE pitch to the Buyer with MyCare. MyCare, one of Sweden’s largest health distributors have hand-picked 6 exhibitors who’ll pitch their products to a panel of their buyers, looking for their next bestsellers in VMS, snacks, homeware and non-food products. MyCare: LIVE Pitch to the Buyer (Oct 10 – 14:00 PM – 14:50 PM).
Other notable sessions to see include:
- A Better Me – Activate Your Life for a Healthy and Happy Lifestyle with Tony Irving (Oct 9, 11:30 AM – 12:00 PM)
- PFAS – var står branschen? [SWEDISH LANGUAGE SESSION] – Agneta Elmegård, Journalist – Beauty Editor, Aftonbladet Livsstil (Oct 10, 15:00 – 15:20).
- How Can Different Scents Influence Your Memory? – Jimmy Boyd, Jimmy Boyd Perfumista S.L (10 Oct, 15:30 – 16:00).
For more information about the sessions and to view the full schedule, please visit: www.nordicorganicexpo.com/seminars-2024.
Register for a free trade ticket
The Natural Beauty & Health show (co-located with the Nordic Organic Food Fair) is one of the most highly anticipated trade events for sustainable beauty and health. The show will take place at Kistamässan, Sweden on 9-10 October. For more information and to register for a FREE trade ticket, please visit www.nordicorganicexpo.com.