Author: Paula Gómez de Tejada, NATRUE’s Global Communications and Public Relations Manager
Tell us a bit about your company:
NATRUE is an international non-profit organization committed to promoting and protecting natural and organic cosmetics worldwide. Established in 2007, NATRUE was born from a shared passion for authenticity in the cosmetics sector, ensuring that consumers have access to products that truly align with natural and organic principles. Our pioneering NATRUE Label sets a high standard for certification, guaranteeing that products bearing our label meet strict criteria for natural and organic ingredients.
Our story began with a vision to bring transparency to an industry where claims of “natural” were often vague and unregulated. Today, we are proud to be at the forefront of advocating for clearer regulations and supporting manufacturers who prioritize sustainability and integrity in their formulations.
Find out more about our story here.
Tell us about your latest product(s), promotions or launches visitors can hope to see on your stand.
At our stand C99, visitors will have the opportunity to learn more about the NATRUE Label and its vital role in safeguarding natural and organic cosmetic standards. We are excited to highlight some of the most recent NATRUE-certified brands and their innovative product launches that meet our strict criteria for natural and organic ingredients. In fact, all NATRUE brands and raw materials are publicly available in our database, here.
Additionally, we are thrilled to announce that NATRUE will be participating in three conferences at the Natural Beauty Show, where we’ll be discussing key trends and challenges in the natural cosmetics sector, including sustainability, certification processes, and transparency for consumers. Feel free to find more about our participation at the show here.
We will also be introducing our latest initiative: Natural Cosmetics Week 2024 – Embrace Nature, Empower Your Skin. This campaign (available here) is designed to raise awareness and educate consumers about the importance of natural cosmetics and the role they play in overall wellness and sustainability. Visitors can find out more about how to get involved and celebrate this event during their visit to our stand.
Why is exhibiting at the show an unmissable opportunity for you?
Exhibiting at this show provides us with an invaluable platform to connect with like-minded professionals and consumers who are passionate about sustainability and authenticity in cosmetics. It’s a chance for us to raise awareness about the importance of rigorous natural and organic standards, to showcase the incredible brands that align with our values, and to engage directly with those who share our mission to bring transparency and integrity to the beauty industry. Additionally, the show offers a unique opportunity for networking, fostering collaborations, and staying at the cutting edge of innovations in natural and organic cosmetics. See you soon!
Find NATRUE on stand C99