The Natural Beauty & Health Show (previously Eco Living Scandinavia) – the Nordic regions trade expo for natural and organic product has announced that it will host a ‘first ever’ LIVE ‘pitch to the buyer’ session with MyCare, one of Sweden’s leading retailer and wholesaler for natural health and beauty products.
Taking place at Kistamassan, Stockholm on 9 October, visiting trade buyers, retailers and industry professionals get an entertaining preview of what’s new and launching onto the market through a ‘Dragons-Den style’ pitch – live on stage.
Shortlisted from exhibitors of the Natural Beauty & Health Show line-up, six participating natural and organic brands will get an exciting opportunity to introduce their latest products to senior buying teams and, potentially, earn themselves a listing with the retail giant.
Providing a life-changing opportunity for businesses to grow, MyCare Nordic is a distributor and wholesaler specialising in health food, supplements, and natural beauty products throughout the Nordic region. MyCare have an extensive distribution network with over 1,500 retailers, including health stores, e-tailers, pharmacies, and department stores. Their operations span multiple countries – with close partnerships with Good Life Norway and Adelphos Healthcare in Denmark.
MyCare’s Marketing Manager Therése Wallentin comments: “We are always seeking new suppliers in various segments to expand our brand portfolio. As the main sponsor of the Natural Beauty & Health Show and participants in ‘The live pitch to buyer’, this as a tremendous opportunity to connect with new partners, distributors and suppliers across Europe.”
Event Director Melina Viking emphasises the significance of industry participation at the Natural Beauty & Health Show as a platform for like-minded businesses in Europe to exchange ideas and share innovation within the industry.
She adds, “We are excited to introduce MyCare to the event lineup for the first time, building on the successful history and popularity of the Holland & Barrett and EVD innovation pitches in previous years. As a key distributor, MyCare plays a crucial role in delivering top-tier health and beauty brands to consumers, and we look forward to showcasing numerous new natural and organic innovations for their customer base at this year’s show.”
MyCare Buyers Lounge
In an exciting addition to this year’s event, the MyCare sales team will also host a ‘Buyers Lounge’ at the show, providing attending visitors with the opportunity to explore a diverse range of products distributed by MyCare. This interactive space aims to engage visitors and offer insights into the cutting-edge health products represented by MyCare. This addition further solidifies the show as a must-attend event for industry professionals seeking inspiration, networking, and business opportunities.
The Natural Beauty & Health Show 2024
The Natural Beauty & Health Show (co-located with Nordic Organic Food Fair & The Good Food Fair) is one of the most highly anticipated events of the year for sustainable retail. Taking place in Stockholm for the first time on 9-10 October at Kistamässan, this expo promises to bring together thousands of retailers with the finest natural, organic, and sustainable innovations in Europe. For more information, please visit our website. Registration is open soon.