On Wednesday 16th November we raised a glass to celebrate the top ten personalities of Who’s Who in Green Beauty Scandinavia 2022. This meaningful initiative, run in partnership with NOC Sweden, recognises the industry’s most talented individuals – from independent retailers and brand owners to product developers, journalists and influencers.
Our judges, Emma Bergqvist (President, NOC Sweden), Nina H. Kluge (Editor in Chief, Fagbladet KOSMETIK), Kristine Rodland (Owner and Editor, Kosmetikk) and Rosie Greenaway (Editor, Natural Products News and Natural Beauty News) had the near impossible task of choosing just ten of the shortlisted individuals from across the green beauty sector.
The judges decisions were based on Commitment (how committed and active the person is to the field of green beauty); Audience (based on the activities of the person, how much impact does they have on people); Credibility (the background of the person, how credible they are from an outside view within the field of green beauty). And lastly, Inspiration (how inspiring the person is in questions of green beauty).
The winners of 2022 are:
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Carina Swartz, CEO, Rosenserien & Deputy Chairman of the NOC Sweden Board
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Agneta Elmegård, Beauty Editor, Aftonbladet
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Hannah Sjöström, Author & Journalist, Naturligt Snygg
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Johanna Bjurström, Founder & CEO, Holistic Health Academy
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Maria Åkerberg, Owner, Maria Åkerberg
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Tine Ejlersen Liebeck, Founder & Owner, GreenEtiq Denmark
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Susanne Hovenäs, Journalist –Tidningen Hälsa, Project Manager – NOC Sweden
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Anne Morenius, Managing Director, Scandinavian Spa Academy
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Fumie Nyfeler Sato, Nordic Beauty Journalist in Japan
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Carolina Cia Bruun, Founder and CEO, Green Goddess
Thank you to everyone who voted, all the amazing nominees and the fabulous judges, see you next year!